Wednesday, November 20, 2019

Expansion into Diverse Business Environment Coursework

Expansion into Diverse Business Environment - Coursework Example to be selected where population has Stable knowledge about big box stores but don’t have much exposure The population there enjoys shopping Has the buying power Population is high ( will explain this fact later on ) Will be fascinated by new retail store formats. Our consideration set is now reduced to few countries which include Bangladesh, Pakistan, Nigeria, Vietnam and some more. Pakistan stands out the as the demographics and psychographics indicate a population who look up to the western lifestyle as the ideal lifestyle and are a followers of western culture. Pakistan although overall is economically weak but it’s a known fact that it’s one of those few countries where the public is much richer than the government. A detailed analysis will highlight major points of the business environment. ANALYSING BUSINESS ENVIRONMENT: There are a lot of the factors that affect the business ,the external factors which are called the Macro-Environmental factors (beyond the control of the business) and the internal factors called the Micro-Environmental factors. Analyzing these factors in detail a conclusion can be made whether the environment is favorable for the business or not. PEST ANALYIS, RECOMMENDATIONS AND STRATEGIES A detailed analysis of the Pakistani macro environment, strategies pertaining to them along with recommendations for executing these strategies is mentioned in detail in this section. Political Factors: The Government of Pakistan are looking for opportunities and investors interested to invest in infrastructure development of Pakistan and are willing to offer helping hand. Although there are strict governmental policies on sale of things which are forbidden in Islam and for that policies have to be worked upon in collaboration with the government.... Expansion into Diverse business Environment The retailing sector of the business is the most developing sector these days with all of the technology converged at it to extract most out of this business sector. With the highest amount of returns and compensating to major portions of countries globally retailing has laid its root deep into the business world. Now considering the facts that retailing is also divided into various sectors which cater to different needs ranging from daily household items to luxury products, from products for the masses to products tailored to match to the needs of few. Food Retailing Business & Supermarkets: Food retailing is major share holder in the retailing sector. Traditionally if we analyze the food sector retailing majority of the sales were made by supermarkets. But there has been a shift in trend which has put the traditional supermarkets down to just a 61% share holder in food retailing and now 39% of the sales are made newer formats of stores now opening which include supercenters, wareho use clubs, convenience stores etc. As a result of this superstores have stepped back a little introducing new varieties of services and products offered; variety of non-food items like electronics, cosmetics, toiletries, cutleries and services like bank atms, cafes etc. In the light of the analysis and facts mentioned Pakistan seem to offer a favorable retail market with high ROI. The political and the cultural factors offer great opportunities of growth if the strategies are implemented in a coordinated and planned manner.

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